LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as mainstream television models, relying on regularly timed shows via public channels. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, Disney+, and niche players serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and streaming s